LADURÉE

It all began in 1862, when Louis Ernest Ladurée, a miller from France’s Southwest, created a bakery at 16 rue Royale in Paris…

Louis-Ernest Ladurée, a miller, founded the bakery on the Rue Royale, Paris in 1862. During the Paris Commune uprising of 1871 the bakery was burnt down. A pastry shop was built at the same location and Jules Chéret was entrusted with the interior decoration. The chubby cherubs dressed as pastry cooks, painted by him on the ceiling, form the company’s emblem. The interior of the premises were painted in the same celadon colour as the façade. Ladurée’s rise to fame came in 1930 when his grandson, Pierre Desfontaines, had the original idea of the double-decker, sticking two macaron shells together with a creamy ganache as filling. Queen Catherine de’ Medici had brought the macaron to France from Italy in the 16th century, and the recipe for the biscuit had hardly varied over the years, but the amounts of the ingredients used and the appearance of the end product were up to the individual bakers.

Desfontaines also opened a tearoom at the pastry shop. In those days women were not admitted to cafés, which were the exclusive domain of men. This was a big success with ladies, who enjoyed meeting in the freedom of the tearoom rather than their homes.

In 1993, David Holder and his father Francis Holder, founder of the Holder Group decided to buy this Parisian institution, and promote and enlarge the famous “Maison”. In September 1997, a new prestigious Ladurée address both a restaurant and tea room opened on the Champs-Elysées. The mission of the President David Holder is thus to bring back the great classics, which have contributed to the reputation of this ‘salon de thé’, as well as create an environment for gastronomic creativity in Paris. With him, Ladurée will be a tea salon, pastry shop, restaurant, chocolate shop and an ice cream parlor.

-STORY OF THE  MACARON-


These small, round cakes, crisp on the outside, smooth and soft in the middle, are made every morning in Ladurée’s “laboratory”. With each new season, Ladurée pays tribute to this its most famous creation by creating a new flavour.

-SHOPS-

royale

bonaparte

champs elysées


harrod’s, london

dublin

burlington arcade

mitsukoshi ginznza, tokyo

-Chocolat-

-Other Goodies-

wedding cake

tarts n' pastries

pates fruits

preserves


marshmallows!

-Gifts-

shopping bags

candles

bath & shower gels

for xmas

christmas treat

gift box

LADURÉE also made the pastries featured in Sofia Coppola’s Marie- Antoinette.

Let them eat cake!!!

xo. Au Revoir! xo.

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